Local Italian businesses deserve better social media than a teenager's phone.
Most have nothing.
60%+ of Italian micro-imprese post once a month, if at all. They know they should be on Instagram. They just don't have the time or the skills.
Agencies are too expensive.
Traditional agencies charge €400–800/month and still send content late. They're not built for the trattoria on the corner — they're built for companies with brand managers.
DIY tools are broken.
Canva is great. But "make content yourself" is not a scalable business model. And it's never actually done consistently.